With Relish conducted in-depth perception research speaking to clients, coaches, industry professonials and press. We documented the responses and developed a set of recommendations for further discussion and company progression. These addressed the customer journey, communication and use of language.
We delivered a visual audit and a visual identity refresh. This included logo redevelopment, colour palette refinement and guidelines for type, imagery and merchandise. Wildfitness received comprehensive brand guidelines and Word templates. This suite of materials gives Wildfitness team members around the world the autonomy to produce marketing and client information whilst remaining on brand.
“Working with With Relish has opened up a whole new world for Wildfitness. Because of the perception research and refreshed branding they delivered, we feel for the first time that every part of our business reflects our values and standards.”